robin gringhuis
robin gringhuis
is an information designer who uses visual storytelling to
make data meaningful, accessible and human.
is an information designer
who uses visual storytelling to make data meaningful, accessible and human.
robin gringhuis
is an information designer who uses visual storytelling to
make data meaningful, accessible and human.
about me
Hi, I'm Robin. I create and improve visual data products.
The results are designs and interfaces that make complex data and information genuinely understandable to share stories and insights people deserve to know.
Before touching any tool, I'll ask the question behind the question: what does this audience actually need to know, and what's stopping them from knowing it right now?
I enjoy the messy early stages just as much as polishing final details, running workshops, mapping information flows, designing data visualisations, and working side by side with clients to bring it all to life.
I do my best work when I care about the problem. That tends to be in places working on the food transition, education, social impact, or simply making something that matters more usable for the people who depend on it.
about me
about me
Hi, I'm Robin.
I create and improve visual data products.
The results are designs and interfaces that make complex data and information genuinely understandable.
Before I touch any tool, I'll ask the question behind the question: what does this person actually need to know, and what's stopping them from knowing it right now?
I enjoy the messy early stages just as much as polishing final details, running workshops, mapping information flows, designing data visualisations, and working side by side with clients to bring it all to life.
I do my best work when I care about the problem. That tends to be in places working on sustainability, education, social impact, or simply making something that matters more usable for the people who depend on it.
9+ years of experience
9+ years of experience
9+ years of experience
2026 - present
Information Designer & Consultant
Studio Meridiem
I specialize in translating complex information into something that truly communicates. Responsible for the full cycle: acquiring clients, shaping the approach, facilitating sessions with stakeholders, and designing and (co-)developing the visual solution.
2026 - present
Information Designer & Consultant
Studio Meridiem
I specialize in translating complex information into something that truly communicates. Responsible for the full cycle: acquiring clients, shaping the approach, facilitating sessions with stakeholders, and designing and (co-)developing the visual solution.
2026 - present
Information Designer & Consultant
Studio Meridiem
I specialize in translating complex information into something that truly communicates. Responsible for the full cycle: acquiring clients, shaping the approach, facilitating sessions with stakeholders, and designing and (co-)developing the visual solution.
2019 - 2026
Data & AI Consultant ➜ Information Design Specialist
Deloitte
As part of the AI & Data practice of Deloitte Consulting, I led and worked on data visualization and data & AI strategy projects for 15+ clients across many industries, specializing in design sprints, information need workshops and data visualization design, development and rapid prototyping, to help organizations and teams operate and steer based on intuitively understandable insights. I focused on balancing business goals with user needs, resulting in products that achieved user satisfaction, trust and engagement.
Started as data scientist and consultant, advising public and private clients on data-driven decision making, to grow into a senior role combining research, design thinking, data visualisation and facilitation
Facilitated workshops, design sprints and brainstorms with stakeholders from board level to operational teams
Delivered 40+ strategic and operational dashboards
Designed visual identities and infographics for ~10 clients and events
Co-authored the Deloitte Digital whitepaper "The Synergy of Design and Data" (2025) on integrating quantitative insights into the design process
Led Deloitte Netherlands' Information Design competence centre and internal Data & Design community for 3 years
2019 - 2026
Data & AI Consultant ➜ Information Design Specialist
Deloitte
As part of the AI & Data practice of Deloitte Consulting, I led and worked on data visualization and data & AI strategy projects for 15+ clients across many industries, specializing in design sprints, information need workshops and data visualization design, development and rapid prototyping, to help organizations and teams operate and steer based on intuitively understandable insights. I focused on balancing business goals with user needs, resulting in products that achieved user satisfaction, trust and engagement.
Started as data scientist and consultant, advising public and private clients on data-driven decision making, to grow into a senior role combining research, design thinking, data visualisation and facilitation
Facilitated workshops, design sprints and brainstorms with stakeholders from board level to operational teams
Delivered 40+ strategic and operational dashboards
Designed visual identities and infographics for ~10 clients and events
Co-authored the Deloitte Digital whitepaper "The Synergy of Design and Data" (2025) on integrating quantitative insights into the design process
Led Deloitte Netherlands' Information Design competence centre and internal Data & Design community for 3 years
2019 - 2026
Data & AI Consultant ➜ Information Design Specialist
Deloitte
As part of the AI & Data practice of Deloitte Consulting, I led and worked on data visualization and data & AI strategy projects for 15+ clients across many industries, specializing in design sprints, information need workshops and data visualization design, development and rapid prototyping, to help organizations and teams operate and steer based on intuitively understandable insights. I focused on balancing business goals with user needs, resulting in products that achieved user satisfaction, trust and engagement.
Started as data scientist and consultant, advising public and private clients on data-driven decision making, to grow into a senior role combining research, design thinking, data visualisation and facilitation
Facilitated workshops, design sprints and brainstorms with stakeholders from board level to operational teams
Delivered 40+ strategic and operational dashboards
Designed visual identities and infographics for ~10 clients and events
Co-authored the Deloitte Digital whitepaper "The Synergy of Design and Data" (2025) on integrating quantitative insights into the design process
Led Deloitte Netherlands' Information Design competence centre and internal Data & Design community for 3 years
2017 - 2019
Analytics & Data Trainee
Deloitte
Two years divided over Deloitte Netherlands' Consulting, Risk Advisory and Financial Advisory practices. An insightful period with lots of interesting encounters and a rapidly changing work environment.
Front-end design and development projects in different dashboarding tools and in HTML/CSS/JS
Backend work included setting up relational databases and building data pipelines using SQL and Python
2017 - 2019
Analytics & Data Trainee
Deloitte
Two years divided over Deloitte Netherlands' Consulting, Risk Advisory and Financial Advisory practices. An insightful period with lots of interesting encounters and a rapidly changing work environment.
Front-end design and development projects in different dashboarding tools and in HTML/CSS/JS
Backend work included setting up relational databases and building data pipelines using SQL and Python
2017 - 2019
Analytics & Data Trainee
Deloitte
Two years divided over Deloitte Netherlands' Consulting, Risk Advisory and Financial Advisory practices. An insightful period with lots of interesting encounters and a rapidly changing work environment.
Front-end design and development projects in different dashboarding tools and in HTML/CSS/JS
Backend work included setting up relational databases and building data pipelines using SQL and Python
2015 - 2017
Graduated MSc
University of Groningen
I graduated from University of Groningen with two MSc's in International Business & Management as well as Marketing & Data Science. These focused on business, economics, marketing and psychology, studying consumer behaviour and how to drive this by understanding how we process different types of stimuli. Research was done through qualitative data from observations and interviews, as well as quantitative data through learning and applying statistical techniques in code.
MSc M&DS: Specialized in data-driven marketing, consumer behaviour research, statistics and quantitative analysis in R and SPSS
Thesis: "What Drives Consumers? A Competitive Analysis of Brand Extension Success Drivers on Consumer Preferences for Self-Driving Cars"
MSc IB&M: Specialized in international strategic management, cross-cultural collaboration, and organisational design
Thesis: "Towards New Business Models - The Why and How of the Potential Value Contribution of Social Entrepreneurs"
Chaired or participated in multiple committees of the MARUG and EBF study associations
2015 - 2017
Graduated MSc
University of Groningen
I graduated from University of Groningen with two MSc's in International Business & Management as well as Marketing & Data Science. These focused on business, economics, marketing and psychology, studying consumer behaviour and how to drive this by understanding how we process different types of stimuli. Research was done through qualitative data from observations and interviews, as well as quantitative data through learning and applying statistical techniques in code.
MSc M&DS: Specialized in data-driven marketing, consumer behaviour research, statistics and quantitative analysis in R and SPSS
Thesis: "What Drives Consumers? A Competitive Analysis of Brand Extension Success Drivers on Consumer Preferences for Self-Driving Cars"
MSc IB&M: Specialized in international strategic management, cross-cultural collaboration, and organisational design
Thesis: "Towards New Business Models - The Why and How of the Potential Value Contribution of Social Entrepreneurs"
Chaired or participated in multiple committees of the MARUG and EBF study associations
2015 - 2017
Graduated MSc
University of Groningen
I graduated from University of Groningen with two MSc's in International Business & Management as well as Marketing & Data Science. These focused on business, economics, marketing and psychology, studying consumer behaviour and how to drive this by understanding how we process different types of stimuli. Research was done through qualitative data from observations and interviews, as well as quantitative data through learning and applying statistical techniques in code.
MSc M&DS: Specialized in data-driven marketing, consumer behaviour research, statistics and quantitative analysis in R and SPSS
Thesis: "What Drives Consumers? A Competitive Analysis of Brand Extension Success Drivers on Consumer Preferences for Self-Driving Cars"
MSc IB&M: Specialized in international strategic management, cross-cultural collaboration, and organisational design
Thesis: "Towards New Business Models - The Why and How of the Potential Value Contribution of Social Entrepreneurs"
Chaired or participated in multiple committees of the MARUG and EBF study associations
featured work
featured work
featured work
Data Design
storytelling
The Food Universe
A visual data narrative mapping the pollutive impact of food categories over time, as well as a potential future planetary health diet. A data art exploration.
2026
Dashboard
Process
Dashboard Design
Years of building data visualizations distilled into a repeatable process, a set of working principles, and a selection of clients I've applied them for.
2017 - 2025
Dashboard
UX Design
Belastingdienst - Toeslagenaffaire
Strategic and operational insights products for the board and 12 operational teams. Reduced parent file throughput time by 60%.
2023 - 2024
Infographic
storytelling
Greenfox & Ctalents
Two information design commissions. Infographics to be used for awareness campaigning and business plan communication for purpose-driven organisations.
2025
Graphic design
Process
Logo Design
How I approach building a brand logo from scratch. About the process behind them, not just the logos themselves.
2022 - 2026
how I work
how I work
how I work
01
Discover
First, we zoom out. I ask questions and observe carefully to explore the problem space. This part is about curiosity and empathy: understanding not just the data, but even more so the people behind it.
01
Discover
First, we zoom out. I ask questions and observe carefully to explore the problem space. This part is about curiosity and empathy: understanding not just the data, but even more so the people behind it.
02
Define
Then, we focus. I capture who the audience or users are, what they need, and the challenge we're actually solving to shape a clear problem statement that guides everything that follows.
02
Define
Then, we focus. I capture who the audience or users are, what they need, and the challenge we're actually solving to shape a clear problem statement that guides everything that follows.
03
Design
This is where ideas take the shape of sketches, prototypes, flows, and visuals. I explore different directions, test them early, and keep refining. This part is playful, creative, and always user-focused. Co-design and co-creation is key here.
03
Design
This is where ideas take the shape of sketches, prototypes, flows, and visuals. I explore different directions, test them early, and keep refining. This part is playful, creative, and always user-focused. Co-design and co-creation is key here.
04
Deliver
Finally, I bring our design to life. Working closely with developers and stakeholders, I make sure the solution works well in the real world. This is where design becomes real, lasting value.
04
Deliver
Finally, I bring our design to life. Working closely with developers and stakeholders, I make sure the solution works well in the real world. This is where design becomes real, lasting value.